Seth is a man I respect as he wrote the PURPLE COW a very good marketing book.
but Seth says trying to get to the C-level is very difficult. And comment of his is:
If you e-mail me or write to me or call me without me asking first, I hate you. You are a spammer. I won't buy from you or encourage others to do so.
In the print or graphics world how do you get your message across is you do any of the above statement?
This is when your variable data comes into place and your message has to be dead ass on.
And the information provide this week is what has to take place to get to this C-level client.
Enjoy the weekend
Alan
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