Advertising

If you drove in to work this morning you passed I would guess a minimum of five billboards!
Last night if you watched TV did you watch live TV or did you DVR the show so you wouldn't watch the commercials?
Yesterday was Sunday and if you got the paper what ads did you see? And finally if you picked up a magazine this weekend did you read any of the ads which were printed in the magazine?

Also what was the last email you opened which you were inspired to open and react to?

We have DO NOT CALL LIST, we have SPAM FILTERS, we block out in our minds the Bill Boards and if the song is over we scan to the next station due to we don't want to listen to the next car commercial on the radio. And I LOVE MY DVR!

So how do we get to our target market?

Direct Mail, but not just the old send out a letter to look like something important.

Jim Rhome says DON'T SUCK! make it personal, know your client and send them a variable message to drive them to the internet, and then back it up with a radio commercial to build awarness and do your job as a marketing person to get the word out CORRECTLY!

Variable Direct mail WORKS

Alan