Now we have our data and we now know who are clients are, it is time to figure out what we want to say and to add more creditbility to my clients, but also we are wanting to find more clients to increase our business.
With variable data we want to call to action, as it is too expesive to just get someone to read and throw away, so we want a call to action. For two reasons, one is to track the response rate and the other to get a sale or a final decision. Once established this message then we send it to MR. JOHN SMITH stating their or his needs on the lititure and from there the process begins
Variable data is very effective in the market place and using varible data and pushing people to the web can be very powerful, but to do this without finding who you market is then it can be very expensive and you can get little to no results.
With Respect
Alan
No comments:
Post a Comment