Colors can make a client either purchase, or run away depending on what you are trying to say.
Color Communications Inc has done this study and I thought it was interesting to share.
Blue-based reds (such as raspberry red) are associated with more expensive products. Stick with yellow based reds (like tomato red, which is imagined as less expensive) if you're looking to downplay a high price.
Use orange to play up affordability. Yellow is the first color they sees, and when used with dark colors for high contrast (e.g. black type on a yellow background), it become more powerful and more easily read.
Choose green to convey possibility and hope.
Blue connotes confidence and safety, making it a great choice for financial and medical institution mailers.
Purple is especially hot right now, but it's typically used with high fashion, sorts teams or sweet treats (e.g. chocolates or perfume) rather than direct marketing.
Black conveys a strong sense of power, promise and the ability for high contrasts. Add sheen or matte to black, and it becomes more powerful.
White (especially when presented tone on tone) implies sophistication and formality - but also a high-end price point.
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