For the last two days we have talked offset printing or the 3 cylinders and when and when not to use Web verses Sheetfed. Today it is Digital print!
Digital print started off as short run printing. Under 1,000 pieces, but now it has taken a life of its own.
It is short run or one off print! It is variable print, it is real BIG as in banners or any other item you can think of.
But it is expensive, and you have heard me say this before and I'll say it again and again.
WHAT ARE YOUR PLANS WITH THIS PIECE OF MARKETING MATERIAL?
and WHO IS YOUR CLIENT.
Variable is very effective, but if you do not know your market it is very expensive.
The digital market started as a XEROX black toner on a white sheet of paper. Later it was still Black in on a white paper but they upped the quality of the toner.
Later it became what we tried to sell as PLEASENT COLOR, but you could see the toner piled on top of each other, but you could actually print 4 color process.
Now we have perfect the method, and it is very hard to tell ink on paper from Digital print.
Digital is here to stay, as well as Offset and they both compliment each other.
Till then
Alan
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