Wednesday, March 24, 2010

Mis non-facts about digital printing

I had a perception of digital print, which it would be perfect as we are not trying to dial in color and everything in the world is solid gold!!!

Boy am I wrong.

First of all Digital print and the equipment goes down almost once or twice a week and if you do not have someone who works or knows how to work in the equipment then you are standing still. In checking with the market, this is ALL Digital presses and it doesn't matter which manufacture you talk to, they all stop for some reason or another.

Second misconception is color and I thought there was no way to not registare a project.

WRONG, I recivied a project the other day, when the proof came the Red was hanging out about a dot. In talking with the operator he said he could fix this and did, but never thought I would hear this on a digital press.

Lastly ALL digital equipments have some kind of fusion of the ink, meaning a bit of heat hits the sheet before it delivers. Even though we have a temperature controlled room, the paper must of had just a bit of moisture and when ran it shurnk, the paper did shrink just a bit.

Once again something they didn't tell you in Digital world 101.

Thanks

Alan

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