What do people pay attention to?

In the world of advertising and marketing, what is it people pay attention to?

I have a friend who sells the advertising which you will see right before a movie starts. When she walked in a room and told people that, everyone said how they hated that kind of advertising and could never tell you one ad they saw!
Stacy use to sell Bus advertising, you know the boards on the side of a bus.
Well in the world of getting the message out, we have Internet, bill boards, TV there must be 25 to 50's ways to advertise you product. Our company we use to use delivers now has a COKE sign on the side of the truck!!!

But What do people pay attention to?

And the only awnser I know  is Demographics.

The marketer must know who they are selling to, as if they don't know then they are trying to hit the mark in the dark. Good luck!

People will respond, but advertisers must know when they post an ad in any media you want to post it in, is you are only going to get a 1/2 percent of the market which will pay attention to your ad.

That means 99.5% of the people will not see or pay attention, but the return on the .05% is worth GOLD!


Alan