Practical Jokes

I read today where a couple of kids were suspended as they filled the atrium at their school with water, and put gold fish in the atrium.

The printing industry is full of practical jokes, From HOT INK, to paper stretchers!

My all time favorite one was we were printing something on the press and the newbie came over and the pressman ask the rookie that he needed the bottle of half-tone dots and would he goes ask prep for the bottle!

This kid went into Prep and they said they were out and need to buy more and they sent him to my office. I laughed and gave the kid $10.00 and sent him to the supply store to purchase a bottle of HALF-TONE DOTS.

I called ahead to make sure the Supply store was in on the gag and they said they would have the bottle ready for him.

So downtown this kid went with instructions to purchase a bottle of halftone dots. He came back with a bottle of colored water which they had made, he walked up the the pressman who was now on another project and proceeded to drink the bottle of halftone dots in front of the kid.

The look on the kids face was priceless, as the supply store had Hand written H2O with dye in it, fatal if swallowed.

The kid didn't work much longer with us, and now that I remember he kept my $10.00, but it was worth every cent!

Alan

What do people pay attention to?

In the world of advertising and marketing, what is it people pay attention to?

I have a friend who sells the advertising which you will see right before a movie starts. When she walked in a room and told people that, everyone said how they hated that kind of advertising and could never tell you one ad they saw!
Stacy use to sell Bus advertising, you know the boards on the side of a bus.
Well in the world of getting the message out, we have Internet, bill boards, TV there must be 25 to 50's ways to advertise you product. Our company we use to use delivers now has a COKE sign on the side of the truck!!!

But What do people pay attention to?

And the only awnser I know  is Demographics.

The marketer must know who they are selling to, as if they don't know then they are trying to hit the mark in the dark. Good luck!

People will respond, but advertisers must know when they post an ad in any media you want to post it in, is you are only going to get a 1/2 percent of the market which will pay attention to your ad.

That means 99.5% of the people will not see or pay attention, but the return on the .05% is worth GOLD!


Alan

An Observation

I have a 15 year old daughter, she has her phone, she has her Facebook, Twitter and all the other items electronically in the world! She never says, but I know she does get advertising sent to her on these electronic gadgets.

Now the 14 to 21 age group female are the largest spending group in the United States!

The other day a piece of mail came to my daughter from one of the clothing stores. It was personalized too her. It stated there was a sale on these days, and to get this kind of discount she needed to bring this coupon to the store to receive X.

She started running off, saying she needed to go to this store as she saw ...........................!

I asked as we were getting into the car, didn't she get this as a twitter?, email? or some other form of Internet galactic babble?

She said she didn't know as she has never read or remembered seeing any of this sent to her.
By this time we were at the mall, and we purchased the item or items shall we say, she wanted.

As we drove home I finished up and asked, "What made you made you want to go to the store to purchase this item's?"

Her comment was this! " Dad they sent me a letter with my name on it, and they knew I like this particular store! The showed me some clothes I really liked and wanted, and I could see the pictures and prices, and I had to have them!"

I guess the social media part is growing, but the new technology is PRINT!

Alan