Mailing list and more

In the raising money business it is a percentage business and your data is KING!

Here you go with some information.

We have programs which will bring you a bit over a 14% Return on the mail, and with this we also know we get around $18.00 per donation. With this information it becomes mathematics! You get $18.00 per envelope, you mail out 1000 envelopes you get $2520.00 in return, but the cost to produce might of been $5500.00 so you are now in the hole.

But lets look at 50,000 will net you $126,000.00 in donations and the cost to produce is about $15,000.00. Not a bad investment.

But lets say we rent the list and go prospecting, this only nets about a 1% to 2% return and now this 50,000 only nets you $9,000.00 and you are now back in the hole at it still cost you the $15,000.00 to produce the piece.
You see why the data and list is so important.

Direct mail is easier if you know the percentages you have to WIN and it is all about the WIN

Hoonia